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BRONZE WINNER AT THE ART DIRECTORS CLUB 91st ANNUAL AWARDS, 2012

OFFICIAL SELECTION, 2012 INTERNATIONAL MOTION FESTIVAL, CYPRUS, GREECE

FINALIST, CORE 77 AWARDS, VISUAL COMMUNICATION

AS SEEN ON MOTIONOGRAPHER

AS SEEN ON FUBIZ

SELECTED FOR THE BEHANCE GALLERY

AS SEEN ON FFFFOUND

AS SEEN ON DESIGNSPIRATION

OFFICIAL SCREENING AT THE PAUSE FEST, MELBOURNE, AUSTRALIA

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The rebranding was intended to strengthen 7TV's new image as a Do-it yourself channel. One that promotes health, education, and general knowledge about how to better yourself.

The minimal look was chosen to evoke a certain zen and meditative state of mind, playing on the ambiguity of full versus empty spaces.
It also allowed us to derive the branding into various moods, depending on the channel`s topics (Travel, Construction / Renovation, Cinema, Changing Yourself, Relationships), giving the Identity a changing character, color and feel.

The concept was to highlight that through an organized and smart assembly, you can improve your life, making all the pieces of the puzzle fit perfectly together.

To emphasize an honest and human approach, all on-screen elements were made and animated by hand

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Created and Directed by Greg Barth

Client 7TV Russia
Account manager Greg Barth

Creative Director Greg Barth

Art direction and Lead Design
BRANDING:
Vanda Daftari & Capucine Labarthe
IDENTS:
Greg Barth

Music & Sound design Nookaad Productions

Project manager Colas Wohlfahrt
Producer and D.O.P Noe Sardet

Brand Guide design P.A Robitaille
Campaign Photos Visual Box

Designers Jeremy Dabrowski &
Julie Ledru

Lead Builders Ian Langhor &
Clement Yeh
Set Director Sylvain Lavoie
Builders Julie Ledru, Guillaume Kukucka, Florian Golay, Charlotte B. Pelletier

Animators Ian Langhor, Julie Ledru, Charlotte B. Pelletier, Florian Golay, Xavier Fererro, Clement Yeh, Patrick Rochon, Greg Barth, Noé Sardet, Colas Wohlhahrt, Alex Da Cunha, Remi Borgeal, Guillaume Kukucka, Jason Harvey, Naim Jean-Bart

Additional Camera and Light setup Sharif Mirshak

Project 2D Post-Production Maxime Roux
Idents CG & Post Production Robert Quinn
Idents Color correction Haans Fujimoto & Maxime Roux


Color Correction Phase 1 Guillaume Marin
Color Correction Phase 2 Maxime Roux